As a college student, I was not very comfortable with the idea of branding. And for my first branding project, I wanted to base it on something that I would have genuinely done. At the time I was new to my time as a vegetarian and was trying to focus on how to stay healthy while cutting out most of my previous everyday foods. My goal was to expand my food palette along with my graphic design skills. From it came a plant-based, eco-friendly restaurant and cookbook concept.
Logo, Business Card, Packaging, Cookbook Cover & Pages
I put research into the project from not only a branding angle but also looking at other companies that were plant-based and/or eco-friendly. I wanted a minimal design concept that still brought color and grabbed the attention of prospective buyers. I chose a classic design with minimalist design elements. More recently, I’ve gone in and adjusted a few things now that I have more experience and know what to look for.