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Hi, I’m Sarah Glagolev, an experienced graphic designer and brand designer and the creative behind SG Graphic Design—a branding and illustration studio in Rochester, NY built on curiosity, collaboration, and intentional design.
I founded SG Graphic Design in 2017 and have since worked with businesses and organizations across the print, media, events, hospitality, music, and small business industries. With over eight years of professional experience, I help brands translate who they are into clear, compelling visual identities that feel both authentic and strategic. My background as an artist heavily influences my work. Illustration, hand-drawn elements, and attention to visual storytelling all play a role in how I approach branding, logo design, event graphics, packaging, and custom visual systems. At the same time, I bring a strategic mindset to every project—considering audience, usability, consistency, and long-term growth alongside aesthetics. |
Whether you’re launching a new brand, refining an existing identity, or looking for a designer who can seamlessly work across digital and print, my goal is always the same: to create thoughtful, cohesive design that helps your brand show up confidently and consistently wherever it’s seen.
How I Work
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Collaboration First
The strongest brands are built through collaboration. Great graphic design happens when ideas are shared openly, & clients are involved in the creative process. This allows your brand’s personality, values, & goals to come through clearly—resulting in design that truly reflects who you are. |
Curiosity Across Industries
I thrive on learning new industries and translating complex ideas into clear visual language. This adaptability allows me to design for a wide range of clients while maintaining a high level of quality, intention, and consistency across every project. |
Strategy-Driven Design
Good design is more than just looking nice. Every project I take on is grounded in thoughtful strategy, from brand positioning & visual hierarchy to color psychology & consistency across platforms. This approach ensures your branding works hard for your business, visually & functionally. |
An Artist’s Perspective
As an artist-turned-brand designer, I bring a unique blend of creativity and technical expertise to my work. Illustration-forward thinking, custom visuals, and original design solutions allow me to create brands that feel distinctive, personal, and memorable—never generic or templated. |
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