The client wanted her brand to represent a calming presence with spirited elements to help her personality show. She was just starting so we worked together to create the logo and mood board to carry out the website design.
Logo, Media Guide, Business Cards, Website Design
After working together to come up with a logo, color palette, and branding goals, I was able to get an understanding of the type of company I was creating for. The client was very down to earth and talked about healing crystals and I wanted to have this soft side of her stand out for the branding. I chose to use soft patterns for the background and incorporated a silky look to add comfort to the setting. I used pictures with colors from the palette but that also had a delicate texture to further the safe mood.