GOAL
The client was starting a new business for lighting design in event spaces. He needed marketing material to leave at a venue that he partnered with to help get his business up and running. The client supplied images and information about his latest event and wanted to use them to highlight his skills.
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ELEMENTS
Poster, Bi-fold Brochure
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SOLUTION
The images that I had from the event were from a wedding at a barn. I wanted to make sure the mood of the design was rustic and calming to match the image of the venue, it was a perfect fit. I wanted the images to stand out so I used a thick white outline to the panoramic images. I thought these fit better for the size of the poster and to get the most out of the images. I also wanted to make sure that the information for both the client and his partner venue were both there but separate so I chose to do the information of the lighting designer as a banner at the bottom. I created a little slogan to help prospective clients better understand what the promotion was for.