I was hired to help a Nashville baker glitz up her brand to help get followers and clients through social media. There wasn’t much of an idea for what the client wanted in her logo, so I did some research on different styles used in the food industry, specifically desserts. The client wasn’t sure if they wanted to have only text or include another element; one thing she was sure of was that she did not want the logo to include any baking utensils.
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Deliverables:Logo, Business Card, Social Media Templates, Website Concept
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I decided on an artistic script typeface that had a lot of texture but was still easy to read. Since the client seemed to not want a basic bakery logo I decided to add something small and delicate to help complete the look.
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From there, I used her Instagram page to create a color scheme and the overall mood. I also used that to create the business card and various templates.
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Programs Used:
Adobe Illustrator, Adobe Fresco, Adobe Stock Images
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