An agency hired me to create a logo for an upcoming tour for Grammy-nominated artist, Stephen Kellogg. The tour was to promote his music and his newly published memoir about his life and the things that are important to him. I was given a list of likes/dislikes that the artist and his manager thought would help create a logo that matched the mood of the concert series while also being unique and eye-catching.
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Deliverables:2 Logo Variations
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I was given one photo that they wanted to be silhouetted but it was only the top half of the artist performing. I found another photo of Stephen Kellogg so I’d have a full-body shot and collaged the photos together to get a visual idea of the concept I was given. From there I traced over the collage to get the silhouette
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and started the book illustration. I was able to find the same font that they had used for the book cover so all I had to do was play with the layout of the information. Right before the tour, the COVID pandemic hit and we had to make quick adjustments to convert the tour to a virtual tour.
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The Experience Tour was planned for 28 Cities, 12 of which sold out. When the pandemic hit, the tour was switched over to a virtual tour and was still able to go on. 22 more concerts were added after the pandemic.
Programs Used:
Adobe Fresco, Adobe Illustrator
