GOAL
I wanted to create a branding solution that matched my goals for my career and attract new clients. I went through multiple re-designs of my branding and each time I knew there was something off about it, something I didn’t love about it. With the latest design, I feel differently. I see my new branding package and I feel as though you can see who I am through it.
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ELEMENTS
Logo, Business Cards, Resume, Cover Letter, Mood Board, Media Kit, Website, Social Media, Creative Brief
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SOLUTION
I added more colors to the palette to expand the visual expressions across the web, print, and social media. I rewrote all of the copy to make the writing authentic and express how I would talk in person. I thought about my personal goals and threw in some inspiration from that as well. I created my brand to represent who I am and what my abilities are.