I was hired by one of my lifelong friends to help brand her start-up: Juniper Permanent Jewelry. As a start-up company, the branding needed to catch the attention of new viewers. The focus would be on Instagram, with the possibility of a website in the future.
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Deliverables:Branding Package, Business Card Mock-Up, Webpage Mock-Up
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Lauren had a few reference logos for me to work with, which helped me nail the vibe she was aiming for: Modern, Minimalistic, and Clear. I was able to reach an almost perfect first draft, with only the font needing a few edits to make it everything she envisioned.
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From there, I went on the hunt for the color scheme with the best fit and added a few illustrated elements that she could use for enhancements. Once the brand guide was approved, I was able to mock up a website for when she was ready to take the next step.
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Programs Used:
Adobe Illustrator, Adobe Fresco
