GOAL
A friend of mine started a consulting company with her roommate. They knew what colors they wanted to use, but the rest of the branding was up in the air. They wanted the branding to represent professionalism and success. Since the company was started by two females, I wanted the branding to have a little flare compared to the competitors without taking away from the professionalism.
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ELEMENTS
Logo, Business Card, Social Media Content
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SOLUTION
While sticking with a minimal design, I chose a serif typeface to add a bit of a luxe feel. The client let me know they wanted some sort of symbol but one that didn’t distract from the rest of the logo. I had a few options that were viable but lacked the business professional aesthetic, so I went with a minimal combination of the three. Since the client had given me colors to work with, all that was left to do was incorporate new trends into some information that would help them sell their services.